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Latvia is one of Europe’s hidden gems. While many travellers from Pakistan first think of London, Paris or Rome, Latvia offers something different: a mix of charming medieval towns, pine forests, sand beaches and peaceful national parks at very reasonable prices.
Riga, the capital, is now recognised as one of Europe’s best-value city breaks, combining historic Old Town streets, Art Nouveau buildings and nearby golden beaches.
Outside the city, Gauja National Park and the Baltic coast reveal another side of Europe that feels quiet, green and refreshing.
In this updated 2025 guide, you will discover the top tourist attractions in Latvia, the best time to visit, practical tips, and how Malik Express Travel & Tours can help you plan a smooth, memorable trip from Pakistan.
Official Latvia tourism resources highlight how compact and accessible the country is: you can combine Riga, seaside resorts and national parks in a single short trip.
Recent travel reports describe Riga as a “best value” European city, with affordable accommodation, food and transport compared with many Western capitals.
From UNESCO-listed Old Town Riga to Gauja National Park’s forests, sandstone cliffs and medieval castles, Latvia offers a balanced mix of culture and nature.
Most first-time visitors from Pakistan will base themselves in Riga and then branch out to Gauja National Park, Sigulda/Cesis, and the Jurmala seaside.
Old Town Riga (Vecrīga) is the historical heart of the capital, with cobbled streets, medieval buildings and lively squares. The official Latvia travel site calls it a popular entertainment district and architectural showcase.
Highlights Include:
Many 2024-2025 travel guides recommend starting your trip with a walking tour to understand the city’s 800-year history.
Tip: Old Town is compact and best explored on foot; wear comfortable shoes and plan to spend at least half a day wandering, taking photos and enjoying coffee breaks.
Beyond Old Town, Riga is famous for having one of the world’s richest collections of Art Nouveau architecture, especially around Alberta iela and Elizabetes iela streets.
You Can:
These areas show Riga’s early 20th-century prosperity and make it stand out among other Baltic capitals.
Gauja National Park is the largest and one of the most beautiful national parks in Latvia, described by official tourism sources as a perfect place to destress, with hiking trails, medieval castles and adventure activities.
Located about an hour from Riga, the park stretches along the Gauja River and includes:
Top experiences in and around Gauja National Park include:
Adventure activities such as kayaking, cycling, bobsleighing and even bungee jumping in season
Tip: If you only have one full day outside Riga, a day trip to Sigulda and Turaida inside Gauja National Park is an excellent choice.
Just 20-30 minutes from Riga, Jurmala is Latvia’s best-known seaside resort, with long sandy beaches, pine forests and wooden villas. The national tourism site describes Jurmala as a unique resort offering beaches plus spa and wellness options.
Tip: Jurmala can be visited as a day trip from Riga by train, taxi or organised tour. Summer is ideal for swimming; in spring and autumn, it is perfect for peaceful walks and fresh air.
Cesis is one of Latvia’s oldest towns, located inside Gauja National Park. Travel articles highlight its romantic medieval streets and castle ruins.
You Can:
If you have more time, consider:
Recent travel features list these destinations among the best things to do in Latvia beyond Riga and Gauja.
Latvia has four distinct seasons, each offering different experiences. Recent seasonal guides and climate analyses agree on the following:
Summer (June-August)
Late Spring (April-May) and Early Autumn (September-early October)
Winter (November-March)
For visitors from Pakistan, late spring to early autumn is generally the easiest and most comfortable period, especially for first-time trips.
Latvia is part of the Schengen Area, so Pakistani passport holders usually require a Schengen visa before travelling. This visa can also allow visits to other Schengen countries on the same trip.
You will typically need:
Always check updated requirements and processing times before applying.
From Pakistan, common routes to Latvia involve:
Pakistan (Islamabad, Lahore, Karachi) → Istanbul / Doha / Dubai or another European hub → Riga International Airport
Malik Express specialises in international flight bookings and can help you find convenient connections and competitive fares.
Latvia, and especially Riga, is considered a good-value destination compared to many Western European capitals:
Latvian cuisine features soups, potatoes, fish, mushrooms, rye bread and dairy products. In Riga you can find:
Latvia is generally considered safe for tourists. As usual:
Riga’s status as an emerging city-break destination means visitor services are well developed.
Malik Express, established in 1992, is a leading travel agency in Islamabad and a tour operator serving major cities across Pakistan and even internationally (including Kabul and Dubai).
The company offers:
Using their experience with Europe itineraries, Malik Express can design:
Schengen visa applications can be confusing, especially the first time. Malik Express can assist with:
Their support helps you present a strong, well-organised application.
Through global booking systems and local partners, Malik Express can:
If your flights change, you need to modify dates or want to add extra destinations such as another Baltic capital, having a reliable agency makes it much easier to adjust plans without stress.
Use this as a starting point and adapt it with Malik Express based on your schedule and budget.
Day 1: Arrival in Riga
Day 2: Old Town and Art Nouveau Riga
Day 3: Gauja National Park - Sigulda and Turaida
Day 4: Cesis and Countryside (Optional)
Day 5: Jurmala Seaside
Day 6-7: Free Time and Departure
Malik Express can package this itinerary into a complete holiday with flights, hotels, transfers and selected tours.
Latvia is a wonderful choice for travellers from Pakistan who want a European experience that is historical, green, coastal and budget-friendly at the same time. By focusing on top tourist attractions in Latvia - Old Town Riga, Art Nouveau streets, Gauja National Park, Sigulda, Cesis and Jurmala - you can create a balanced trip filled with culture and nature.
With Malik Express Travel & Tours managing your flights, Schengen visa support, hotel bookings and local excursions, you can explore Latvia confidently and comfortably.