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Dubai is a city of superlatives. The world’s tallest tower, some of the largest shopping malls, record-breaking theme parks and futuristic museums all sit beside old souks, traditional dhows and stretches of golden desert. In recent years, Dubai has added even more attractions, from the immersive Museum of the Future to Deep Dive Dubai, the world’s deepest pool.
If you are travelling from Pakistan, Dubai is one of the easiest and most popular international getaways. With frequent flights, visa options and tailored tour packages, it is perfect for families, couples, honeymooners and groups.
This updated guide covers the most interesting things to do in Dubai in 2025, with tips and ideas on how Malik Express Travel & Tours can help you plan a smooth and memorable trip.
No Dubai trip is complete without visiting Burj Khalifa, the tallest building in the world at over 828 metres. Observation decks on levels 124, 125 and 148 offer panoramic views of the desert, city and sea.
Tip: Pre-book “At The Top” tickets for prime time slots to avoid long queues, especially during peak travel seasons such as winter and school holidays.
Next to Burj Khalifa, The Dubai Mall is one of the largest shopping malls in the world, with hundreds of brands, restaurants and entertainment options. The Dubai Fountain, located on the Burj Lake, hosts nightly water and light shows choreographed to music.
Must-do experiences here include:
Tip: Plan at least half a day for Dubai Mall plus Burj Khalifa and stay for the evening fountain show to get the full experience.
A desert safari is one of Dubai’s most iconic activities. Tours usually include:
Many travellers rank desert safaris among the top experiences in Dubai, especially in the cooler months from October to March.
Opened in 2022, the Museum of the Future has become one of Dubai’s most talked-about landmarks. The torus-shaped building on Sheikh Zayed Road is covered in Arabic calligraphy and houses immersive exhibits about the future of technology, climate, health and space.
Inside, visitors move through themed floors that blend interactive screens, AI-driven experiences and imaginative storytelling.
Tip: Tickets often sell out, particularly on weekends and holidays. Pre-book online and arrive a little early to enjoy photos of the building from the outside before your time slot.
The Dubai Frame is a huge picture-frame-style structure in Zabeel Park that offers contrasting views of “Old Dubai” on one side and “New Dubai” on the other. Visitors can ride up to a sky deck with glass-floored sections and exhibitions about Dubai’s past, present and future.
Tip: Sunset is the most popular time, but a morning visit can mean fewer crowds and clearer views.
To balance the modern skyline, make time for Old Dubai:
Tip: Dress modestly, especially when visiting heritage districts and markets, and always ask permission before photographing local people.
Dubai’s coastline offers clean, well-maintained beaches with excellent facilities. Jumeirah Beach Residence (JBR) and Kite Beach are among the most popular, with:
Tip: Swimwear is fine on the beach, but cover up when leaving the beach areas and heading into malls or residential neighbourhoods.
The man-made Palm Jumeirah Island is famous for its palm-shaped design and luxury hotels. At the far end is Atlantis, The Palm, home to:
Tip: Consider a monorail ride along the trunk of the Palm for scenic views without booking a private tour.
By evening, Dubai Marina becomes one of the liveliest parts of the city, with illuminated skyscrapers, cafes and waterfront walkways. A dhow dinner cruise or modern yacht cruise along the Marina and JBR shoreline lets you enjoy the skyline from the water with dinner and entertainment.
Tip: Choose an upper-deck outdoor table for the best views, and bring a light layer during winter evenings.
During the cooler months (typically October to April), Dubai hosts several seasonal attractions:
Tip: Check official opening dates each year, as seasons and timings can change.
For something unique, adventurous travellers can visit Deep Dive Dubai, recognised as the world’s deepest swimming pool at around 60 metres, filled with 14 million litres of fresh water. The underwater environment is designed like a sunken city, and the facility offers experiences for beginners as well as certified divers.
Tip: This activity is best booked in advance, especially if you need an instructor or a photo and video package.
Located on Bluewaters Island, Ain Dubai is the world’s largest observation wheel. It offers enclosed cabins with views of the Marina, Palm Jumeirah and the city skyline. After a long closure for enhancement works, it has reopened to visitors with updated experiences and ticketing options.
Tip: Combine Ain Dubai with a visit to Bluewaters Island and JBR for a full day of shopping, dining and beach time.
Families and thrill-seekers can choose from several major parks around Dubai:
To make your Dubai trip smooth and enjoyable, keep these practical points in mind:
Here is a simple, flexible itinerary based on the attractions above:
You can easily extend this to five or seven days by adding theme parks, Global Village, Miracle Garden or Deep Dive Dubai.
As a trusted travel agency based in Pakistan with more than 35 years of experience, Malik Express Travel & Tours can help you get the best out of Dubai:
Instead of spending hours comparing deals and worrying about logistics, you can let Malik Express handle the details while you focus on enjoying Dubai’s skyline, beaches, souks and deserts.
Dubai continues to reinvent itself year after year, offering more attractions, experiences and world records for visitors to enjoy. Whether you want luxury and shopping, culture and history, or adventure and theme parks, the city has something for every traveller.
For personalised Dubai packages, updated visa guidance and reliable bookings from Pakistan, get in touch with Malik Express Travel & Tours and start planning your next unforgettable Dubai holiday.